APE: How to Publish a Book

Mind map of APE: How to Publish a Book by Guy Kawasaki

Get Started. It's Free
or sign up with your email address
APE: How to Publish a Book by Mind Map: APE: How to Publish a Book

1. Guy Kawasaki

1.1. Other books

1.2. Social

1.2.1. Website

1.2.2. Bio & contact

1.2.3. Twitter (@GuyKawasaki)

1.2.4. Google+

2. APE Resources

2.1. Amazon

2.2. APE Website

2.2.1. Assets


2.2.3. Book links

2.2.4. SPIT

2.2.5. Updates

3. “When a self-publisher successfully fills three roles-author, publisher and entrepreneur-the potential benefits are greater than with traditional publishing”

3.1. Complete control over your book

3.2. Determine your own fate

3.3. Retain all rights

3.4. Greater revenue

4. Author

4.1. Publishing is a parallel process

4.1.1. Simultaneous steps at once

4.1.2. Jump around the book as needed

4.2. Should you write the book?

4.2.1. Satisfying but NOT easy always enjoyable big money maker

4.2.2. Bad reasons Money Popular demand Impress people

4.2.3. Good reasons Enrich lives Intellectual challenge Further a cause Catharsis

4.2.4. Are you passionate about your message?

4.3. Traditional publishing

4.3.1. Resistant to change

4.3.2. Process Very, very lengthy Uncertainty Publish small % of books Tough to predict a bestseller Many famous authors got rejected Rejection is part of life Many players Agent Editor Copyeditor Designer Publicist

4.3.3. So You Want to Write a Novel [4:38]

4.3.4. Future? Multiple formats Beyond just books

4.4. Self-Publishing Revolution

4.4.1. On Publishing

4.4.2. Infinite shelf space with ebooks No shipping costs No printing costs Immediate delivery First choice for self-published authors

4.4.3. “artisanal publishing”

4.4.4. 3Ds of Self-Publishing Democratization Anyone can publish Determination Author is in charge Disintermediation Direct distribution

4.4.5. Advantages for authors Control Content Design Longevity Keep the book alive Revisions Immediate Money Higher royalty Direct connection with readers Price can be easily changed Time to market is faster Global distribution Foreign rights Analytics are available to author Flexibility Mass copies

4.4.6. Disadvantages for authors No advance Don't have a help team Marketing Prestige Distribution

4.4.7. Plan C Self-publishing as a means to traditional publishing AmazonEncore

4.5. Tools

4.5.1. Writing program Editing Styles

4.5.2. Utilities Writing Organization

4.5.3. Collaboration

4.6. Writing

4.6.1. What's your story? What's your pitch?

4.6.2. Research Books Articles Web

4.6.3. Write Outline "Vomit" draft Postpone self-criticism Google Docs for feedback Comments Shared ownership Focus! Write every day!

4.6.4. Finish Edit Read

4.6.5. Write the book yourself Don't write to impress others Be true to yourself

4.7. Financing

4.7.1. ~ $4000 for ebook More for printed book

4.7.2. How will you get the money? Reduce costs Raise money Friends Indiegogo Unbound Pubslush Kickstarter

4.7.3. How many books can you sell?

5. Publisher

5.1. Editing

5.1.1. Content editing Organization Structure Content Style

5.1.2. Copyediting Writing Errors

5.1.3. Who? Friends & family Niche communities Crowdsourcing Professionals

5.2. Book look

5.2.1. Little details make a difference

5.2.2. Front matter

5.2.3. Writing

5.2.4. Interior design

5.3. Book cover

5.3.1. Stand out at postage-stamp size

5.3.2. First thing that readers notice

5.3.3. Examples Book Cover Archive Amazon

5.4. Book distribution

5.5. Book selling

5.5.1. Amazon Kindle Direct Publishing

5.5.2. Apple Registration at iBooks iTunes Connect iTunes Producer

5.5.3. Barnes & Noble PubIt

5.5.4. Google Google Play Publishers Google Books Google Uploader

5.5.5. Kobo KoboWritingLife

5.5.6. Royalties Amazon: 70% Apple: 70% B&N: 65% Google: 52% Kobo: 70%

5.6. Book conversion

5.6.1. Comparison of e-book formats

5.6.2. Tools Adobe InDesign iBooks Author Pages

5.6.3. Conversion services Sites Freelancers

5.6.4. Additional tips Encryption Image sizes Print books

5.7. Direct selling

5.7.1. Can you reach customers directly?

5.7.2. Services Gumroad E-junkie ClickBank Ganxy

5.8. Author-Services

5.8.1. Lulu

5.8.2. Smashwords

5.8.3. BookBaby

5.8.4. Author Solutions

5.8.5. Blurb Bookstore

5.8.6. CreateSpace (Amazon)

5.9. Print-on-Demand

5.9.1. Print-to-Publisher

5.9.2. Print-to-Order

5.9.3. Print-to-Warehouse

5.10. Book pricing

5.10.1. Considerations Costs Market conditions Brand Competition Pricing philosophy

5.10.2. Strategies Start low to build critical mass Run promotions KDP Select Sell exclusively on Amazon 5 free days Lending library

5.11. Book audio

5.11.1. Audio for customers Audible Books on Tape OverDrive

5.11.2. Audio for authors Audiobook Creation Exchange (ACX)

5.12. Foreign rights

5.12.1. Translations

5.12.2. Countries of interest Population Language

5.12.3. Foreign publishers

5.13. Other issues

5.13.1. Rip-offs

5.13.2. Copyright

5.13.3. DRM

5.13.4. Borrowing

5.13.5. Work-for-Hire Agreements

5.13.6. Revisions

6. Entrepreneur

6.1. Guerilla-Marketing

6.1.1. Understand how people discover your books

6.1.2. Cover the Earth

6.1.3. Make reviewing easy

6.1.4. Do something fun

6.1.5. Cost = $0

6.2. Personal brand

6.2.1. Trustworthiness

6.2.2. Likeability

6.2.3. Competence

6.3. Platform

6.3.1. E-mail

6.3.2. Newsletter

6.3.3. Website

6.3.4. Blog

6.4. Social media

6.4.1. Services Google+ Facebook Twitter LinkedIn Pinterest

6.4.2. Creating a profile

6.4.3. Sharing on social media Sources of info Writing posts

6.4.4. Commenting & responding Help people Add value Stay on topic

6.4.5. Social media goodies

6.5. Bloggers and reviewers

6.5.1. Pitching Whom to pitch Services DIY

6.5.2. Press release

6.5.3. PR

6.5.4. Book tours