52 Ways to Market and Grow Your Practice

1. Learn the Fundamentals

1.1. Create a Website

1.2. Create a USP

1.3. Target a Niche

1.4. Develop and “Elevator Speech”

1.5. Business Cards

1.6. Review Your Marketing Copy

1.7. Contact Information

1.8. Know Your Numbers

1.9. Partnerships & Joint Ventures

1.10. Other People’s Products and Services

1.11. Ask for Referrals

1.12. Practice Abundance

2. Generate Prospects

2.1. Search Engine Optimization

2.2. Online Directories

2.3. Post Videos on YouTube

2.4. Offer Video Counseling

2.5. Pay-Per-Click Ads

2.6. Press Kits

2.7. Press Releases

2.8. Write a Book

2.9. Teaching

2.10. Open a Second Office

2.11. Start a Group Practice

2.12. Direct Mail

2.13. Get Involved with Your Community

2.14. Walk Your Neighborhood

2.15. Help a Local Charity

2.16. Affinity Clubs and Associations

2.17. Creative Promotional Campaigns

2.18. Writing & Distributing Articles

2.19. Guest Blogging

2.20. Yelp

2.21. Google+

3. Turn Prospects into Clients

3.1. Get Some Reviews

3.2. Use Testimonials

3.3. Create Videos for Your Website

3.4. Recorded Messages

3.5. Build an E-mail List

3.6. Publish a Newsletter

3.7. Create Online Courses

3.8. Offer Seminars and Workshops

3.9. Offer a Free First Session

3.10. Have Someone Answer Your Phone

3.11. Follow Up with Prospective Clients

3.12. Reconfigure Your Waiting Room

3.13. Create New Products and Services

3.14. Calls to Action

4. Increase Engagement

4.1. Facebook

4.2. LinkedIn

4.3. Podcasting

4.4. Host an Online “TV” Show

4.5. Blogging