ATH 21 Day IBS CHallenge

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ATH 21 Day IBS CHallenge by Mind Map: ATH 21 Day IBS CHallenge

1. Project Strategy

1.1. Vision

1.1.1. #1 IBS Program Online

1.1.2. Design a Powerful 21-Day

1.2. Goal

1.2.1. Launch the 21-Day Challenge in 90 Days with 200 participants

2. Project Scope

2.1. In Scope

2.1.1. Fully functional Education Platform

2.1.2. All landing pages

2.1.2.1. Squeeze Pages

2.1.2.2. Event Pages

2.1.2.3. Sales Pages

2.1.2.4. Membership Pages

2.1.3. Course Creation

2.1.3.1. 21 videos for IBS Challenge

2.1.4. All Marketing Copy

2.1.5. Curriculum Development

2.2. Out of Scope

2.2.1. Affiliate Program Management

2.2.2. Blog Set-Up and Creation

2.2.3. Ebook Creation

2.2.4. All Graphic Design

3. Project Budget

4. Risks / Constraints

4.1. Dr T's Video Presence

4.2. Traffic

5. Project Team

5.1. Current Team

5.1.1. Craig: Project Manager / Elearning Design

5.1.2. Angella

5.1.2.1. Web Design / Project Sponsor

5.1.3. Dr T

5.1.3.1. Co-Owner of ATH

5.1.4. Paul

5.1.4.1. Copywriting / Marketing

5.2. Gaps to Fill

5.2.1. Social Media Specialist

5.2.2. Customer Support

5.2.3. FB Ads Specialist

6. Project Timelines

6.1. Elearning Platform ready to review in 90 days

6.2. Mock designs for landing pages ready to review in 30 days

7. Technology

7.1. Tech Needs

7.1.1. Ecommerce System

7.1.2. Landing Page Software

7.1.3. Video Host

7.2. PM Software

7.2.1. Trello

8. Communication

8.1. Email

8.2. Phone

8.3. Skype

8.4. Meeting Software

8.5. Google Hangout

8.6. Follow-up Schedule

8.6.1. Weekly Meetings