Arbor Plumbing & Backflow

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Arbor Plumbing & Backflow by Mind Map: Arbor Plumbing & Backflow

1. Objective

1.1. Increase number of leads & quality of leads

1.2. Establish reports and plans to improve ranking of website & Google profile

1.3. Improve the presentation of the brand online

1.4. Add new services and update business information

2. Scope

2.1. What is included

2.1.1. Website design and maintenance

2.1.2. Updating content on the website

2.1.2.1. Add 1 page per month of new contant to the website.

2.1.3. Managing major social media listings

2.1.4. Update business information and services on website and major social media pages

2.1.5. Insights & Reports for the website and Google profile

2.2. What is excluded

2.2.1. Designing marketing media (such as postcards, flyers, etc.). These services are Flat-rate

2.2.2. Other services not listed on this document

3. Constraints

3.1. Budget

3.1.1. $350

3.2. Duration

3.2.1. 3 Months

3.3. Deadline

3.3.1. Sept. 8th, 2018

3.4. Services

3.4.1. Web Design & Maintenance

3.4.2. SEO (Search Engine Optimization) & Lead Generation

3.4.3. Marketing & Advertising Consulting

4. Overview

4.1. Deliverables

4.1.1. Modified logo

4.1.2. Modify existing website content to reflect new services

4.1.3. Change name across website Facebook & Google Profile

4.1.4. Insight reports for website and Google Profile