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LINET by Mind Map: LINET

1. Lead Generation

1.1. Paid Media

1.1.1. PPC

1.1.2. LinkedIn

1.1.3. Facebook

1.1.4. Display

1.2. Events

1.2.1. Registration App

1.2.1.1. Get More Info

1.2.1.1.1. Form Get Email

1.2.1.2. Order a Trial

1.2.1.2.1. Form Get Full Contact

1.2.2. Business Card

1.2.2.1. Import Full Contact

1.3. Owned Media

1.3.1. SEO

1.3.2. Content/Blog

1.3.3. Social Networks

1.3.3.1. Facebook Group

1.3.4. Website Visitor

1.3.4.1. Product Portfolio

1.3.4.1.1. Visitors Nurturing

1.3.4.1.2. Deeper Learning

1.3.4.1.3. Retargeting

1.3.4.2. Landing Page

1.3.4.2.1. Get More Info

1.3.4.2.2. Order a Trial

1.3.4.2.3. Retargeting

2. Customer Nurturing

2.1. NPS

2.2. Retention

2.3. Reviews

2.4. Refferals

3. Lead Management

3.1. Marketing Qualified

3.1.1. Cold Call

3.1.2. Newsletter

3.1.3. Webinars

3.1.4. Guides

3.2. Sales Qualified

3.2.1. Warm Calls

3.2.2. Product Trial

4. get more info deeper learning order a trial lead from event