Grow their Lists

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Grow their Lists by Mind Map: Grow their Lists

1. Improve Marketing

1.1. Improve Classification (i.e. Specific interests, specific demographics, etc.)

1.1.1. Have specific subscribers for specific products

1.1.1.1. Checkboxes /Dropdowns for recipient lists. This allows the recipient to specify areas of interest. So the selection, in which recipient lists one is added with registration.

1.1.1.2. Make language selection easier, currently you have to change language to generate form in another language.

1.1.2. Offer special discounts/products

1.1.2.1. Make language selection easier, currently you have to change language to generate form in another language.

1.1.3. Have special groups

1.1.3.1. Make language selection easier, currently you have to change language to generate form in another language.

1.1.4. Keep readers interested

1.1.4.1. HTML editor for confirmation, welcome mail, subscription and unsubscription. Mails must be able to be designed in the editor.

1.1.5. Help their readers with something specific

1.1.5.1. Reason for unsubscribe can query

1.1.5.2. Make language selection easier, currently you have to change language to generate form in another language.

1.1.5.3. HTML editor for confirmation, welcome mail, subscription and unsubscription. Mails must be able to be designed in the editor.

1.1.6. Keep up with Marketing trends

1.1.7. Attend to their specific markets´needs (i.e. language)

1.1.7.1. HTML editor for confirmation, welcome mail, subscription and unsubscription. Mails must be able to be designed in the editor.

1.1.7.2. Change order of fields

1.2. Get better results (i.e. Open rates, conversion rates, click through rates, etc.)

1.2.1. Improve conversion rates

2. Increase Popularity

2.1. Grow reachable channels

2.1.1. Grow shares

2.1.1.1. Registration forms for other purposes (lottery, seminar, etc.) with checkbox for newsletter registration (optional)

2.1.2. Grow followers

2.1.3. Be consulted more often

2.1.3.1. Registration forms for other purposes (lottery, seminar, etc.) with checkbox for newsletter registration (optional)

2.2. Stand out from competitors (i.e. branding, special offers, etc.)

2.2.1. Having more control over the tool (adding specific fields and order)

2.2.1.1. More options for layout design form: Center / Align Fields, Spacing Fields / Buttons

2.2.1.2. More installation options than iframe: Popup for website, layer, modal?

2.2.1.3. Change order of fields

2.2.1.4. Styling the iframes by own CSS enable

2.2.1.5. better captcha, customers have problems reading. Google Recaptcha?

2.2.2. Having better welcome/success pages

2.2.3. Better branding (design accross all)

2.2.3.1. HTML editor for confirmation, welcome mail, subscription and unsubscription. Mails must be able to be designed in the editor.

2.2.3.2. More options for layout design form: Center / Align Fields, Spacing Fields / Buttons

2.2.3.3. Change order of fields

2.2.3.4. Styling the iframes by own CSS enable

2.2.3.5. Make mandatory fields with asterisks visible (currently bold)

2.2.4. Better crossfunctionality accross their existing tools (integrations)

2.2.4.1. More installation options than iframe: Popup for website, layer, modal?

3. Improve Productivity

3.1. Reduce time

3.1.1. Do more in less time

3.1.1.1. Registration forms for other purposes (lottery, seminar, etc.) with checkbox for newsletter registration (optional)

3.1.2. Know the tools better (domain over the tool/subject)

3.1.2.1. HTML editor for confirmation, welcome mail, subscription and unsubscription. Mails must be able to be designed in the editor.

3.1.2.2. More options for layout design form: Center / Align Fields, Spacing Fields / Buttons

3.1.2.3. Change order of fields

3.1.2.4. Styling the iframes by own CSS enable

3.1.3. Increase the number of achievements

3.1.3.1. Reason for unsubscribe can query

3.1.3.2. Enable attachments to welcome or confirmation emails

3.1.4. Crossing over their To-Dos

3.1.5. Navigating through the system better

3.1.5.1. More options for layout design form: Center / Align Fields, Spacing Fields / Buttons

3.1.5.2. If multiple fields are selected, automatically adjust height iframe

4. Be Safe

4.1. Align with the law requirements

4.1.1. Know all law requirements

4.1.1.1. Automatically generated data protection agreements

4.1.1.2. link to your own privacy policy. No HTML possible for online registration, therefore no link.

4.1.1.3. Welcome mail after newsletter registration: Already there you should be able to unsubscribe from the newsletter (allegedly required by law).

4.1.2. Use a tool that safely saves their data

4.1.2.1. Possibility for newsletter subscribers to edit their data subsequently

4.1.2.2. Registration forms: Ability to unsubscribe from the tracking option as a newsletter recipient.

4.1.2.3. Welcome mail after newsletter registration: Already there you should be able to unsubscribe from the newsletter (allegedly required by law).

4.1.3. Data is protected

4.1.4. Be able to acces and control their data easily

4.1.4.1. Possibility for newsletter subscribers to edit their data subsequently

4.2. Dominium over the tool (not messing things up easily)

4.2.1. Use a tool that they have full control of

4.2.1.1. HTML editor for confirmation, welcome mail, subscription and unsubscription. Mails must be able to be designed in the editor.

4.2.1.2. More options for layout design form: Center / Align Fields, Spacing Fields / Buttons

4.2.1.3. Styling the iframes by own CSS enable

4.2.1.4. More installation options than iframe: Popup for website, layer, modal?

4.2.1.5. link to your own privacy policy. No HTML possible for online registration, therefore no link.

4.2.2. Use a tool they can trust

4.2.2.1. If they do something wrong, the system will let them know

4.2.2.2. link to your own privacy policy. No HTML possible for online registration, therefore no link.

4.2.2.3. Automatically generated data protection agreements

5. Business Goal: Umsatz steigern / Kundenbindung erhöhen

5.1. Business Tactic: Neue Abonnenten gewinnen / Liste aufbauen bzw. vergrößern

5.1.1. User Task: Formulare erstellen und integrieren

5.1.1.1. User Goal: Flexibilität (ich kann meinen Task genau so umsetzen, wie ich es mir wünsche)

5.1.1.1.1. Feature Category: Erstellungsprozess

5.1.1.1.2. Feature Category: Integration / Distribution

5.1.1.1.3. Feature Category: Live

5.1.1.2. User Goal: Einfachheit (ich kann meinen Task einfach und schnell umsetzen)

5.1.1.3. User Goal: Kontrolle (ich bin nicht überfordert und hab alles im Griff)

5.1.1.4. User Goal: Sicherheit (ich handel mir keinen Ärger ein)

5.1.1.4.1. Feature: Automatically generated data protection agreements

5.1.1.5. User Goal: Zuverlässigkeit (es macht was es soll)

5.1.1.6. User Goal: Belohnung / Engagement / Motivation / Relevanz / Impact / Status / Lob / Zielerreichung

5.1.2. User Task: Das Formular über Social Media promoten