Conduit Advisors Marketing Project Scope
by Alan Jordon
1. Email Marketing
1.1. Drip Campaign (Marketing Automation)
1.1.1. New Subscriber Email Series
1.1.2. Request Google Review
2. SEO
2.1. Improve Business Listings
2.2. Backlinking Program
2.3. Improve Page Load Time
3. Content Creation
3.1. Bi-Weekly Blog Post
3.1.1. Facebook
3.1.2. LinkedIN
3.1.3. Email Subscribers
3.2. PodCasting
3.2.1. Captivate.FM
3.2.2. Zencastr (Phone Interviews)
3.2.3. Equipment
3.2.3.1. Blue Yeti USB Mic
3.2.3.2. Laptop
3.3. Pre Recorded Video Content
3.3.1. Youtube
3.3.2. TickTok
4. Lead Magnets
4.1. PDF Books
4.2. Free Consultations
4.3. Give-Aways
5. Branding
5.1. Social Media Pages
5.1.1. LinkedIN
5.1.2. Youtube
6. Networking
6.1. Alignable.com
6.2. Crossroads Chamber of Commerce
6.3. Facebook Business Groups
6.4. LinkedIN Financial Groups
7. Event Marketing
7.1. Webinars
7.2. YouTube Live
7.3. Facebook Live
8. Paid Advertisement
8.1. Facebook Ads
8.1.1. Brand Awareness
8.1.2. Event Marketing
8.2. Google Ads
8.2.1. Brand Awareness
8.3. YouTube Ads
8.3.1. Brand Awarness
8.3.2. Event Marketing
8.4. Chamber Email Ads
8.4.1. Event Marketing
8.4.2. Free Consultation
8.4.3. Brand Awareness Campaign
9. Premium Services/Apps
9.1. Website Chat
9.1.1. Ngage Live Chat
9.1.2. Twat Chat
9.1.3. Facebook Chat via Manychat
9.2. CRM
9.2.1. Nimble CRM
9.2.2. ActiveCampaign - (upgrade needed)