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Developing a Social Media Strategy by Mind Map: Developing a Social Media Strategy
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Developing a Social Media Strategy

Why Social Media Matters

Generate qualified leads

Increase brand awareness

Strengthen your brand; build positive perception

Create thought-leadership within community and industry

Increase customer loyalty

The Challenges

"Where do we begin?"

"What is most important?"

"How do we find the time?"

"How do we stay on top of everything?"

Step 1: Your Objectives

Brand Awareness

Brand Affinity

Customer Loyalty

Direct Sales

Step 2: Your Theme

What makes your business unique?

Your theme determines...

Step 3: Success Metrics

Key Performance Indicators (KPIs) are a predictor of success and ROI (not a guarantee)

KPIs will depend on your objective

Measure behaviors, instead of sometimes-meaningless numbers like "# of Twitter followers", "# of 'Likes'", etc.