Business Intelligence Challenges for Independent Game Publishing

Get Started. It's Free
or sign up with your email address
Business Intelligence Challenges for Independent Game Publishing by Mind Map: Business Intelligence Challenges for Independent Game Publishing

1. Related Work

1.1. Game Analytics

1.2. Game Publishin

1.3. Business Intelligence

1.4. Indie Game

1.4.1. Creative

1.4.2. Financial

1.4.3. Publisher

2. Research Method

2.1. Interview Design

2.2. Interview Preparation

2.3. Data Collection

2.4. Data Analysis

3. Marketing Challenges

3.1. Early Access Promotion

3.2. Return on Investment

3.3. Marketing Activities.

3.4. Channel Problems

3.5. Social Media Issues

4. Data Collection Challenges

4.1. Basic Data Collection

4.2. Data Definition Problem

5. Data Analytics Challenges

5.1. Game Evaluation Issues

5.2. Lack of Dedicated Analysts

5.3. Lack of In-Depth Analysis.

6. Role of the Business Model

6.1. The difference of Indie Games to F2P games.

7. Conclusion and Future Research

7.1. Data Availability

7.1.1. All the interview data for the study are in the article.

7.2. Conflicts of Interest

7.2.1. The authors declare that they have no conflicts of interest.