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Five Scenarios for 'managing' apps by Mind Map: Five Scenarios for
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Five Scenarios for 'managing' apps

Track your sales prospects right from the first qualification call Using this a mind map like this simultaneously in brainstorming mode ensures that you are on the same page with your prospect.You may invite your prospect to this mind map before you initiate the call.

App 'front end' for established Learning Management Systems (LMS) or VLE




1. Pre-school


Green Eggs and Ham - Dr Seuss,, A genre of app which is well established, working towards a standard feature set:, Read to me, let me read, Auto play, Useful parental controls which can't be easily accessed accidentally, Allows users to record and share their own version of the stories, Doesn't overdo interactivity & call outs - uses panning and zoom for visual effects

Learning to write

abc Pocket Phonics,, Top 10 education app in UK and US iTunes app stores, Parent friendly: provides guide (inc. downloadable pdf) and website!, Encourages (and acts on) user feedback, Engaging for children: fun, game-type interface and feedback, Takes end user functionality (i.e. children's imprecise fingers) into account - allows for multi touch

3. Classroom apps


Not the eCoursebook although this is bubbling under in the US Higher Ed market, Inkling

In many ways a category which has yet to be defined

General or business productivity tools being used in edu contexts


Mindmapping apps, Mindmeister, iThoughts HD

Standard mobile functionality deployed for educational means


Audio recorder


text recorder


4. Supplementary materials

A major focus for educational publisher efforts

Try to get in touch with the final decision maker as soon as possible.

new revenue & business models (from B2B to B2B)

The better examples of these apps go beyond content: they are a mixture of content and learning functionality

The tools and container app

MyWordBook2,, Review and learn vocabulary, Personalise learning by adding to or editing content, A range of tools available to add further words

Beyond books - the new gender benders

Collins Business English Listening,, Mix of content and functionality for a niche audience which probably wouldn't have made it into paper format a few years ago but makes good sense as an app.

5. 'Gamification'

Learning app built on top of a game engine

LearnEnglish Sports World,, 'Gamifcation' is hard to do for learning content: no-one has really cracked how to 'gamify' educational content for language learning either in theory or in practice to my knowledge, 'Gamification' is often described in terms of leader boards, rewards etc. In reality it should involve personalisation, creativity, rewards, possibly peer working etc., This app was built on a structure originally created by a company called Toytek. My client templated and adapted these mechanisms for learners of English.

Scenarios based on different roles or hats I wear




School tools / classroom apps / supplementary materials


School tools / classroom apps / supplementary materials

Project manager / developer

supplementary materials / gamification

2. School tools

CampusM type apps

Uni Surrey version

'Website-in-your-pocket' type of apps for FE & HE colleges.

provide a collection of useful reference information and some functionality

Beginning to be applied to events (the 'conference app')


Paul Sweeney