Marketing Project Plan - Please choose one of the option in each step / substep as you find appro...

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Marketing Project Plan - Please choose one of the option in each step / substep as you find appropriate by Mind Map: Marketing Project Plan - Please choose one of the option in each step / substep as you find appropriate

1. STEP 4 - Form & Notes

1.1. Please fill out the request form attached

1.2. Other notes & comments

1.3. Please attached all relevant materials

2. STEP 1 - Project Information

2.1. Definition / Description

2.1.1. Event

2.1.1.1. Roundtable discussion

2.1.1.2. Networking

2.1.1.3. Trade show

2.1.1.4. Joint event

2.1.1.5. Sales presentation

2.1.2. Advertising

2.1.2.1. Advert

2.1.2.2. Editorial

2.1.3. PR

2.1.4. Promotion

2.2. Campaign focus

2.2.1. Launch

2.2.2. Education / Information

2.2.3. Lead nurturing

2.2.4. Retention

2.2.5. Determine key topics

2.3. Media (as a main tool or support for events)

2.3.1. Digital / Online

2.3.1.1. Website banner

2.3.1.2. Web Advert

2.3.1.3. Email

2.3.1.4. Mobile / Tablet

2.3.2. Traditional

2.3.2.1. Print

2.3.2.2. TV

2.3.2.3. Radio

2.3.3. Outdoor

2.3.3.1. Billboard

2.3.3.2. Bus stop

2.3.3.3. Arena

2.3.4. Viral

2.4. Objectives

2.4.1. Align objectives with the sales goals / quotas

2.4.2. Please clearly define the expected results / Forecat

2.4.3. Strategic

2.4.4. Numeric

2.5. Target prospect category

2.5.1. Customer

2.5.2. Refferal partner

2.5.3. Relevant publics

2.5.4. Government

2.5.5. Media - Journalists

2.5.6. Analysist

2.6. Location

2.6.1. Country / Territory

2.6.2. City

3. STEP 2 - Audience spec

3.1. Target audience

3.1.1. C-Suite

3.1.2. Other finance decision maker

3.1.3. Members of trade association

3.2. Requirements

3.3. Industry / sector targeted

3.4. Technological maturity

3.5. List of potential partners

4. STEP 3 - Define Actions

4.1. Schedule

4.1.1. Date of completion

4.1.2. Delivery timeline

4.2. Resources

4.2.1. Materials

4.2.2. Services

4.2.3. Budget

4.2.4. Personel

4.2.4.1. Project Manager (for sign offs)

4.2.4.2. Supporting Staff

4.3. Define Measurement

4.3.1. KPI's