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CFD by Mind Map: CFD

1. Strategy Overview

1.1. Ad Budget Split

1.1.1. Spread across Sept - Jan

1.1.1.1. September  AED 20,000  (10%)

1.1.1.2. October  AED 70,000  (35%)

1.1.1.3. November  AED 50,000  (25%)

1.1.1.4. December  AED 35,000  (17.5%)

1.1.1.5. January  AED 25,000  (12.5%)

1.2. Targeted Personas / Campaign Approach

1.2.1. Initial Traction (till Oct )

1.2.1.1. UAE

1.2.1.2. Channels

1.2.1.2.1. Facebook/Instagram , YouTube

1.2.1.2.2. Google (Adwords, GDN)

1.2.1.3. Personas:

1.2.1.3.1. Students

1.2.2. Jan. Intake

1.2.2.1. GCC

1.2.2.2. International

1.2.2.3. Channels

1.2.2.3.1. Facebook/Instagram , YouTube

1.2.2.3.2. Google (Adwords, GDN)

1.2.2.3.3. LinkedIn, Twitter, Pinterest

1.2.2.4. Personas:

1.2.2.4.1. Students

1.2.2.4.2. Parents

1.2.3. Summer & Fall 2017

1.2.3.1. International

1.2.3.1.1. Target Groups - Past Campaign Analysis

1.2.3.2. Channels

1.2.3.2.1. Facebook/Instagram , YouTube,  LinkedIn, Twitter, Pinterest, Google (PPC, GDN)

1.2.3.2.2. SEO Rankings

1.2.3.3. Personas:

1.2.3.3.1. Students

1.2.3.3.2. Parents

1.3. September

1.3.1. Sign Off (By CFD):

1.3.1.1. Strategy Overview

1.3.1.2. Blog Topics

1.3.1.2.1. titles signed off

1.3.1.3. Landing Pages (Set 1)

1.3.1.4. Ad Budget

1.3.2. Personas / Target Audience

1.3.2.1. Prioritizing Focus

1.3.2.1.1. 18-25 interested in design, fashion , creative + PHD

1.3.2.1.2. Adult Learners

1.3.2.1.3. Transfer Students

1.3.2.1.4. Parents

1.3.3. Social Media Setup

1.3.3.1. Social Banners + Images

1.3.3.2. Calendar

1.3.4. Content Production

1.3.4.1. Video

1.3.4.1.1. Program Overview

1.3.4.2. Blogs

1.3.5. Campaign Launch

1.3.5.1. Paid Social

1.3.5.1.1. Facebook

1.3.5.1.2. YouTube

1.3.5.2. SEO

1.3.5.3. Adwords

1.3.5.4. GDN

1.3.5.5. Social Weekly Calendar Promotion

1.3.5.5.1. Brand Awareness

1.4. October

1.4.1. Persona Optimization :  Phase 2

1.4.1.1. Campaign Data Analysis

1.4.1.2. Client side : Engagement Feedback

1.4.2. Monthly Recurring:

1.4.2.1. Content Production

1.4.2.1.1. Webinars

1.4.2.1.2. 360 Video

1.4.2.1.3. Blogs

1.4.2.2. Campaigns

1.4.2.2.1. Paid Social

1.4.2.2.2. SEO

1.4.2.2.3. PPC

1.4.2.2.4. GDN

1.4.2.2.5. Social Weekly Calendar Promotion

1.4.2.2.6. Channel Launch :

1.4.3. Lead Nurturing

1.4.3.1. Lead Scoring

1.4.3.2. Prioritized Lists

1.5. November

1.5.1. Campaign Iteration

1.5.1.1. Channel Performance & Prioritization

1.5.1.2. Budget Reallocation (If Needed)

1.5.2. Persona Optimization :  Phase 3

1.5.2.1. Campaign Data Analysis

1.5.2.2. Lead Qualification Feedback / Analysis

1.5.3. Monthly Recurring:

1.5.3.1. Content Production

1.5.3.1.1. Webinars

1.5.3.1.2. 360 Video

1.5.3.1.3. Blogs

1.5.3.2. Campaigns

1.5.3.2.1. Paid Social

1.5.3.2.2. SEO

1.5.3.2.3. PPC

1.5.3.2.4. GDN

1.5.3.2.5. LinkedIn , Twitter , Pinterest

1.5.3.2.6. Social Weekly Calendar Promotion

1.5.3.3. Lead Nurturing

1.5.3.3.1. Lead Scoring

1.5.3.3.2. Prioritized Lists

1.6. December

1.6.1. Monthly Recurring:

1.6.1.1. Content Production

1.6.1.1.1. Webinars

1.6.1.1.2. 360 Video

1.6.1.1.3. Blogs

1.6.1.2. Campaigns

1.6.1.2.1. Paid Social

1.6.1.2.2. SEO

1.6.1.2.3. PPC

1.6.1.2.4. GDN

1.6.1.2.5. LinkedIn , Twitter , Pinterest

1.6.1.2.6. Social Weekly Calendar Promotion

1.6.1.3. Lead Nurturing

1.6.1.3.1. Lead Scoring

1.6.1.3.2. Prioritized Lists

1.7. January

1.7.1. Ad Spend Sign Off :  Summer & Fall Intake

1.7.2. Monthly Recurring:

1.7.2.1. Content Production

1.7.2.1.1. Webinars

1.7.2.1.2. 360 Video

1.7.2.1.3. Blogs

1.7.2.2. Campaigns

1.7.2.2.1. Paid Social

1.7.2.2.2. SEO

1.7.2.2.3. PPC

1.7.2.2.4. GDN

1.7.2.2.5. LinkedIn , Twitter , Pinterest

1.7.2.2.6. Social Weekly Calendar Promotion

1.7.2.3. Lead Nurturing

1.7.2.3.1. Lead Scoring

1.7.2.3.2. Prioritized Lists