PROYECTO ÁULICO Mendoza en la Independencia de 1816

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PROYECTO ÁULICO Mendoza en la Independencia de 1816 por Mind Map: PROYECTO ÁULICO Mendoza  en la Independencia de 1816

1. Áreas integradas

1.1. Historia

1.2. Geografia

1.3. Lengua

1.4. TIC

2. Actividades

2.1. Torbellino de ideas

2.1.1. retomar saberes What is driving us to do this? SWOT Analysis Strengths Weaknesses Opportunities Threats Customer Findings - What have we learned from customers?

2.1.2. comparar opiniones Do we have competitors and threats in these target markets with the proposed offerings? What are our competitors doing and how are they positioning? How do we position against each competitor?

2.1.3. expresarse en grupo Buyer Profile Title Industry Geography Business Size Influencer Profile User Profile What do customers want and need? What business problems do each of these customers have?

2.2. Grupos de trabajo

2.2.1. Asignar aspectos a investigar What are we selling? Product Definition Pricing Packaging Positioning

2.2.2. Diferenciación del trabajo What is the Value Proposition to the Customer? What pain are we solving?

2.3. Documento en Drive

2.3.1. Compartir material encontrado Revenue and P&L Forecast (5 Years) Revenue should be split out quarterly

2.3.2. Seleccionar información Should include a description of the costs in entering this business and profitability analysis

2.3.3. Administrar los tiempos P&L for the offer to include gross margin, net income and break even analysis.

2.4. Investigación

2.4.1. Búsqueda de material en la red Direct Sales Strategy Inside Sales Strategy Channel Sales Strategy

2.4.2. comparar fuentes Channel Strategy What 3rd party channels should we consider for reselling this service? Technology Partnerships What technology vendors (if any) do we need to work with to execute on this plan? Solutions Partners

2.4.3. Análisis de videos

2.4.4. Elaborar mapas conceptuales

2.4.5. Realizar encuestas

2.5. Presentación en Drive

2.5.1. Seleccionar la información What is the key messaging and positioning for the service offer? (Pain, alternatives, solution) How do we communicate internally? How do we communicate externally?

2.5.2. Organizar la presentación Marketing Programs (Installed base versus new prospects) Advertising (Publications, etc.) Analyst Relations (Target Analysts) Public Relations Events (Trade shows, SEO/SEA, Seminars) Webinars

2.5.3. Personalizar la presentación How do we generate and qualify new leads for the target offer? Prospect Lists Key Questions to Ask Sales Collateral Presentations Data Sheets White Papers ROI Tools Other Sales Tools (web site, etc.)

2.6. Conclusión

2.6.1. Explicación de la información

2.6.2. Puesta en común

2.6.3. Expresar conclusiones

3. Qué importancia tuvo Mendoza

3.1. contexto Social

3.2. contexto político

3.3. contexto económico